WHAT ARE CHALCONOIDS? Chalconoids (also known as chalcones) are a sub-class of phytonutrients (a group of chemical compounds that occur naturally in plants and have multiple health benefits but are not considered essential to human health) which have a number of protective roles in the human body.  In this article I will be providing a full breakdown of chalconoids. WHEN WERE CHALCONOIDS DISCOVERED? Chalconoids were discovered in 1938 by the Hungarian biochemist Albert Szent-Györgyi as part of the flavonoid family.  He initially referred to the flavonoids as vitamin P but it was later … [Read more...]